— THE STUDIO · SINGAPORE
PRODUCT & INDUSTRIAL DESIGNER
I studied Product and Industrial Design. Then spent the next two decades doing everything except design.
Ten years building a fashion business with my wife. Then twelve years running a restaurant — which I loved, until Covid made the economics impossible and I had to shut it down.
Closing the restaurant was brutal. But somewhere in the wreckage of figuring out what came next, I picked up Shapr3D on an iPad and a BambuLab printer, and something switched back on.
Hi, I’m
Eddy.
I took the
long way.
— THE MOMENT
Design tools had
gotten so good.
The gap between "I have an idea" and "I have a prototype in my hands" had shrunk to almost nothing. I didn't need a workshop full of equipment or a team around me.
I just needed a problem worth solving.
Thirty One Seven is what happened next. I design objects for the small, specific frustrations that get under your skin — the ones that sound trivial until you realise you've been working around them every single day.
— THE PROCESS
The mess is
part of it.
Each object starts as a sketch at my kitchen counter and goes through far too many iterations before it becomes something I'd actually want to own.
I don't hide the prototypes. The failures are in the journal. The reasoning behind every decision is public. If you've ever wondered what goes into a single physical object — I'll show you.
This isn't a polished studio with a team and a PR agency. It's one person, one printer, one problem at a time.
— THE LONG WAY BACK
Twenty years of
everything except
design.
The circuitous route turned out to be useful. Twenty years of real business — operations, customers, suppliers, margins, staff — makes for a designer who thinks about more than aesthetics.
Product & Industrial Design
Studied design. Learned to think in three dimensions. Then left to build things in the real world.
Early
2000s
Fashion business · with my wife
Ten years of product, production, supply chains, retail, and the specific joy of making something people wear.
2005-
2015
Restaurant business
Twelve years. Loved it. Learned operations, food, hospitality, what it means to design an experience for someone else. Covid made the economics impossible.
2012-
2021
the restaurant closed
Brutal. Then somewhere in the wreckage of figuring out what came next, I took the opportunity to be more present as a dad. Priceless.
2021
the age of discovery
Got back into design work with freelance projects. Somewhere along the way, i picked up 3D modelling again and a BambuLab printer.
2021-
2026
Thirty One Seven
Objects for the small, specific frustrations worth solving. Designed and made in Singapore, in small runs, on purpose.
2026
— THE STUDIO
What the work is made of.
No fancy workshop. No team. One home studio in Singapore with the right tools for the job. Design tools have gotten so good that this is genuinely all you need to go from idea to physical object.
DESIGN
Shapr3D
iPad-native CAD. Sketch to solid model in one tool. The gap from idea to 3D prototype is now hours, not weeks.
PRODUCTION
BambuLab
Enclosed FDM printer. Multi-material capable. Produces parts that are genuinely good enough to sell — not just prototypes.
FINISHING
By hand
Sanding, painting, assembly. Every physical edition is finished by hand in the studio before it ships. That's not marketing — it's the only way to do it properly.
LOCATION
Singapore
Home studio. No rental. All overhead goes into materials and quality, not square footage. Ships locally within 5–7 days.
What we
believe.
Only design what you’d buy yourself
Every object begins with a personal frustration. If the designer wouldn't own it, it doesn't get made. This is the only brief that matters.
The problem comes before the aesthetic
Good form follows honest function. We don't start with what looks interesting. We start with what's broken — and design until the solution looks inevitable.
Small runs,
on purpose
Limited editions are a design decision, not a production constraint. Scarcity creates considered ownership. We'd rather sell 20 objects that matter than 2,000 that don't.
WHAT’S NEXT
The objects.
The process.
Before anyone else.
Every new object starts in the journal - sketches, failures and the reasoning behind every decision - before it hits the shop. Follow the build to see it first.
FOLLOW THE BUILD
Prototypes,
missteps,
and first looks.
Before anything hits the shop, it starts here. Sketches, failed prints, redesigns, and the reasoning behind every decision. No noise. Just the process.